Thursday, June 25, 2009

The Blue and the Green

From DiscoverMagazine:

You see embedded spirals, right, of green, pinkish-orange, and blue? Incredibly, the green and the blue spirals are the same color.

Full article here.

Monday, June 22, 2009

First Mobile Augmented Reality browser premiers in the Netherlands

AMSTERDAM, Tuesday June 16th, 2009. Mobile innovation company SPRXmobile launches Layar, worlds first mobile Augmented Reality browser, which displays real time digital information on top of reality (of) in the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands. Launching partners are local market leaders ING (bank), funda (realty website), Hyves (social network), Tempo-team (temp agency) and Zekur.nl (healthcare provider).

How it works
Layar is derived from location based services and works on mobile phones that include a camera, GPS and a compass. Layar is first avaliable for handsets with the Android operating system (the G1 and HTC Magic). It works as follows: Starting up the Layar application automatically activates the camera. The embedded GPS automatically knows the location of the phone and the compass determines in which direction the phone is facing. Each partner provides a set of location coordinates with relevant information which forms a digital layer. By tapping the side of the screen the user easily switches between layers. This makes Layar a new type of browser which combines digital and reality, which offers an augmented view of the world.

Company website HERE.

Friday, June 19, 2009

This is Your Brain on a Super Bowl Ad

Brain scans show unexpected responses to TV ads.

Monday, June 1, 2009

Twitter's First Scientific Study

Can some people correctly identify a place using mind power alone?

Psychologist Richard Wiseman of the University of Hertfordshire, UK, wants to find out, and New Scientist readers can help.

During each day of the study, Richard Wiseman will travel to a randomly selected location within the UK. Once there, he will send a tweet asking participants to tweet their own thoughts concerning the nature of the location.

Twenty minutes later, he will send another tweet directing participants to a website where they can choose between photographs of five possible locations. If more participants guess correctly than can be accounted for by chance, that will support the existence of extrasensory perception.

All you have to take part is to follow Richard Wiseman on Twitter and respond to his tweets at 3pm BST (10am EST) each day. The formal trials will begin on Tuesday 2 June, but there will be an informal trial on Monday 1 June to make sure everything works as it should.